Industry News

Imperial re-ups with Nextgengolf

Date: May 13, 2019


BOURBON, MO ​Imperial Headwear announced today the extension of its partnership with Nextgengolf, which operates the National Collegiate Club Golf Association (NCCGA), National High School Golf Association (NHSGA) as well as the City Tour, and was recently ​acquired by the PGA of America​. Imperial Headwear will remain the “​Official Headwear of Nextgengolf” ​for the fourth consecutive year.


“The Imperial brand strives to be synonymous with golf at every level of the game. This partnership with Nextgengolf allows us to achieve that goal and support its mission to grow the game for college club golfers and golfers in their 20s and 30s,” said David Shaffer, Vice President of Sales and Marketing at Imperial Headwear. “Nextgengolf checks off all the boxes for a social and competitive golf experience.”

Nextgengolf has three core event-based products:
1.) National Collegiate Club Golf Association​ (NCCGA) is the largest Collegiate Club Golf Association in the

world. The NCCGA runs competitive, co-ed 2-day tournaments during the fall and spring for college students at over 400 colleges nationwide. At the end of each semester, the NCCGA hosts a National Championship, which is the largest college golf tournament in the US. The next championship happening this fall at Winstar Golf Resort and Casino November 15-17t​ h​ in Thackerville, OK.

2.) City Tour ​provides golfers 21+ with social and competitive golf experiences. Launched in Boston in 2014, the City Tour has expanded to over 20 cities and will run over 75 tournaments annually.

3.) The ​National High School Golf Association​, dedicated to the overall growth and development of high school golfers across the United States, acts as a centralized entity to help high school golfers, their coaches and families. NHSGA records and benchmarks every state and regional high school golf tournament and will showcase over 50,000 high school golfers on their leaderboards this year. In 2019, the NHSGA will host the inaugural ​High School Golf National Invitational​ at Walt Disney World Golf Resort in Orlando, FL. This championship event will showcase 348 of the top ranked boys and girls high school golfers.

“Nextgengolf is able to reach both the elite and social golfer, and that is made possible with supporters like Imperial Headwear,” said Kris Hart, Co-Founder and Senior Director of Nextgengolf. “Both of our organization’s values align and we are thrilled to continue our relationship with the Imperial brand.”

About Imperial
Founded in 1916, Imperial Headwear is the leading manufacturer of premium quality headwear, apparel and accessories for the golf market. Imperial’s products can be found at 96 of the Top 100 and over 70% of the Top 400 golf courses in the United States. The Association of Golf Merchandisers (AGM) has voted Imperial the #1 golf headwear brand for four years in a row.

Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies.

For further information please visit or call (800) 950-1916. Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at Imperial Headwear’s 100t​ h​ Anniversary video can be viewed at​ ​​.


About Nextgengolf
We are redefining the golf experience for a millennial audience. From PGA Junior Leagues to the AJGA, ample opportunities exist for juniors to play golf. But what happens to those hundreds of thousands of golfers that don’t play in high school, earn a college scholarship or go on to play professionally? The answer is Nextgengolf. Through our NHSGA, NCCGA and City Tour products, we cater to young adult golfers by proactively keeping golfers engaged​ ​through events ​Live Life. Play Golf​. For more information please visit​ and ​​.

Imperial Headwear:
​ Abby Liebenthal, Marketing Manager, ​ Nextgengolf: ​Matt Weinberger, ​Director Nextgengolf Operations​, ​