Industry News

Honda winner wears replaceable cleats


BRENTWOOD, Tenn., March 4, 2019 – The Honda Classic came down to a clutch putt on 18 for a first-time winner on the PGA TOUR. He captured the victory wearing footwear featuring Champ Zarma Tour cleats. 27 of the top 30 finishers at the Honda Classic also chose replaceable cleat technology over spikeless/tennis shoes.

“It’s very simple….winners wear cleats,” said John Hohman, senior vice president of marketing for PrideSports. “We continue to see this time and time again on all of the professional tours. The same goes for everyday golfers who care about performance.”

In addition to cleats being on the footwear of the PGA TOUR winner, they were also utilized by the top finishers of the LPGA’s HSBC Women’s World Championship in Softspikes Tornado cleats and the Asian Tour and Australasian Tour’s New Zealand Open wearing Softspikes Pivix cleats. The winner of the European Tour’s Oman Open also wore footwear featuring replaceable cleat technology.

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. CHAMP’s Helix, Zarma Tour and Stinger cleats, as well as Softspikes’ Pivix, Pulsar, Silver Tornado and Stealth cleats, dominate the OEM and secondary market in terms of performance and sales.

About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP® and Softspikes® branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.

Contact: Mike Alday
Alday Communications, Inc.
615-791-1535 ext. 22