Any time an equipment brand signs a player to an endorsement agreement, what is not known is how much success that player will have. The player obviously hopes for better results than what he was playing previously — or why make the switch?
So when TaylorMade and Bridgestone inked Tiger Woods, the companies were obviously getting one of the game’s greatest players — though clearly not the same Woods that won 14 majors with Nike. Woods’ name though still carried some influence with buyers.
Sunday, TaylorMade and Bridgestone got the kind of marketing bump that Nike got all of those years when Woods won the Masters for his 15th professional major.
For TaylorMade, Woods’ win came at an opportune time. At the Farmers Insurance Open earlier this year, Woods began playing the P-7TW irons. Well, just last week the irons were made available to consumers.
Here is what Woods had in his bag:
M5 driver | 9 degrees
M5 fairway | 13 degrees
M3 fairway | 19 degrees
P-7TW irons | 3-PW
Milled grind wedges | 56 and 60 degrees
TAKE A DEEP BREATH
We have all, at some point, gripped a golf club like we were holding onto it for dear life. We also know that does not bring about the most optimum results.
Bionic Gloves has taken matters into its own hands — no pun intended — by creating the new RelaxGrip 2.0 that is designed to create a more relaxed grip on the club. The major selling point of the glove is a patented relief pad system that adapts to the contours of the hand to create an evenly distributed and lighter grip.
A SURE THING?
Last week, Callaway Golf launched its Sure Out 2 Wedges, which are designed to improve short-game play from any lie.
By improving the bounce angle and adding more heel relief, the clubs are attractive to a wider variety of players. Additionally, 17 full-face grooves give the clubs added control to stop shots quicker.
Sure Out 2 is offered in lofts of 56, 58, 60 and 64 (right- and left-hand options) and with the following shafts —KBS Wedge 90 steel, UST Mamiya 65 graphite and Fujikura Women's 50 graphite. The wedges retail for $119.99.
NAMES AND NOTABLES
◼ PXG announced 83-year-old Gary Player as a brand ambassador in time for last week’s Masters. Player, a three-time Masters champion, then used PXG’s 0811 X Gen2 driver to hit the ceremonial first tee shot with Jack Nicklaus prior to the opening round.
◼ Odyssey was the No. 1 putter played at the Masters, led by the popular Stroke Lab putters and Odyssey Toulon models.
◼ Ben Hogan Golf Equipment Co. unveiled its PTx PRO forged irons, an enhanced version of company’s best-selling PTx line, which was introduced in 2016. The irons are designed for the performance player.
“Each iron head was designed and constructed independently using three separate pieces, different materials, and a multi-step co-forging process,” said Scott White, president and CEO, Ben Hogan Golf Equipment Co. “It’s complicated and expensive, but it’s the only way we could engineer the performance we wanted from this special set of irons. We think PTx PRO are the irons Mr. Hogan would have made himself had he had access to today’s technology.”
Seven-piece sets retail for $770; six-piece sets (5 iron–PW) are $690; five-piece sets (6 iron- PW) are $600.