A former golf writer for the Chicago Sun-Times, Cronin has operated golf PR/marketing firm Cronin Communications for more than 20 years. Having represented clients in every aspect of the golf business, including the PGA Tour’s John Deere Classic for the past two decades, Cronin brings a unique “extra-journalistic” perspective to his writing. He has written about and represented golf courses, golf course architects as well as professional and amateur tournaments. His experience gives him a multi-dimensional perspective on the game and how readers experience it. As a golfer, he still isn’t very good but never stops trying – and succeeding, sort of – to get better.