Look at Riviera Country Club, a classic layout that’s nearly 100 years old and is no pushover for the game’s elite players, as a model for how golf can downshift distance by design
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![The Genesis Invitational](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" version="1.1" height="316px" width="560px"></svg>)
Tiger Woods takes the Genesis Invitational to new heights as a star-powered, big-money L.A. attraction, akin to events tied to the late Arnold Palmer and Jack Nicklaus. It’s yet another symbol of how much Woods means to the PGA Tour. -
Don’t worry, recreational golfers, because the USGA and R&A aren’t gunning for you. It’s the big boys on the professional tours who will have to adapt in the wake of the Distance Insights project
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Woods addresses talk of the proposed Premier Golf League, his possible return as Presidents Cup captain, a potential rules bifurcation in the distance debate and his record at Riviera
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Tiger Woods welcomes the PGA Tour to Riviera for a star-studded West Coast finale, and co-host Mike Purkey offers a green solution to the distance debate
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Faced with the threat of a rival pro tour, the established circuit needs to ‘constantly innovate’ and focus on the customer to lead change rather than be overrun by it, business executives advise
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Consider the possibilities if the Tour were to adopt the melodic introductions featured in other pro sports and allow players to face the music on the 1st tee
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Regardless of your age, handicap or fitness level, if you don’t train your body to handle the repetitive, fast-moving and unnatural motions of the golf swing, you’re opening yourself up to injury. Here’s how to avoid that.
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