Hogan Golf expands with soft goods
March 13, 2018

Fort Worth, Texas – March 12, 2018 - Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today that the company will expand its brand and product offerings in 2018 with a new line of soft goods and accessories which include caps, visors, umbrellas, towels and travel gear.

“The introduction of soft goods and accessories to our product offerings is a direct result of repeated requests from loyal customers. Ben Hogan Golf Equipment Company has a strong and loyal  fanbase.  These products were developed for those people who are proud and passionate about the brand and want to be known for playing Ben Hogan products,” commented Scott White, President and CEO of Ben Hogan Golf Equipment.  

“These soft goods and accessories are developed with the same high standards, quality and craftsmanship found in the Ben Hogan Golf Equipment hard goods,” added White.

The new Ben Hogan Golf Equipment headwear line features five (5) different styles in classical colors that are all feature the timeless Ben Hogan signature logo. The headwear selection includes: a performance based, stretch poly, fitted cap in black; a contemporary two-tone mesh back fitted cap in navy and white; two classic fit cotton twill caps with adjustable cloth and metal garb in white and graphite; a mid-fit twill cap in both white and navy: and two lightweight cotton twill visors with a low-rise fit in black and white. ‘Direct Factory’  pricing for all for all caps is $18.00 and $15.00 for the visors.

A Tour inspired 62” Ben Hogan Golf Equipment umbrella with venting will keep golfers dry on the golf course. It is designed in a classic red, white and blue color combination which is complemented with the Ben Hogan logo. It is made with a waterproof blended nylon that is durable and sturdy. This functional but stylish umbrella will be available with ‘Factory Direct’ pricing for $30.00.

Two Ben Hogan Golf Equipment towels are included in the new accessory line. One is a large 42”x22,” super-absorbent, aqua-lock caddie towel embroidered with the iconic Ben Hogan logo in white. This is available directly to the consumer for $18.00. The other is a cross, tri-fold, soft towel with a hook and tri-fold grommet for attaching to a golf or duffel bag. The Ben Hogan logo is prominently screen printed and sells  for $15.00.

Travel gear rounds out the new 2018 soft goods and accessories offering. There are three pieces in the line: a duffle bag, backpack, and shoe bag. Each features a rich grey and black color way. Sturdy, high-quality hardware, combined with premium fabrics and a customized Ben Hogan Golf Equipment logo patch, make these pieces highly sought after. The travel gear will ship in late spring with “Factory Direct” pricing at $45.00 for the duffel bag, $60.00 for the backpack and $15.00 for the shoe bag.

All Ben Hogan Golf Equipment including the new 2018 line of soft goods and accessories is available for purchase at www.BenHoganGolf.com exclusively.  

All Ben Hogan soft goods and accessories will be shipped domestically at a flat rate of $10.00 per item. Free shipping is offered for all orders of $150.00 or more. All new soft goods and accessories are available immediately with the exception of the travel gear which will be available in April.

About Ben Hogan Golf Equipment

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan's reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan's longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at www.benhogangolf.com exclusively.  By eliminating the retail "middleman", the Company's cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. 

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

Twitter @BHGolfEquipment 

Facebook @BenHoganGolfEquipmentCompany

Instagram @BenHoganGolf

For Media Information, Contact: 

Tracy Nackel, Read the Greens, Golf Media, 760-420-1602 or tnackel@cox.net

Vanessa Price, Read the Greens, Golf Media, 714-544-6515 or readthegreens@aol.com

© 2018 Ben Hogan Golf Equipment Company, LLC


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